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Predrag K. Nikolic

Dr. Predrag K. Nikolic is a Full Professor and Chair of the Graduate User Experience (UX) Design Program at the College For Creative Studies, Detroit, United States. He is an experimental designer, interactive media artist, and digital media expert with a PhD in Digital Media and an MBA. His research focuses on mixed-experiential reality and design for behavioral changes. He mixes immersive virtual worlds, artificial intelligence, and responsive environments to engage audiences in new interactive experiences and media perceptions.


During his 20-year career in the interactive media creative industry, he was director of digital and digital creative director for creative agencies such as Grey Worldwide, J. Walter Thomson, Ogilvy Mather, and Ogilvy Group. He conceptualized and designed a digital media presence for clients such as Telenor, IBM, Nestle, H&M, Mars, Coca-Cola, Credit Agricole Bank, Yahoo, Czech Airlines and many others.

http://www.predragnikolic.com

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